amo

We’re a group of friends that have spent our lives building stuff for friends. amo brought us back together and we’re now ready to share what we’ve been working on all along.

We believe that friendship still deserves a place online. Our first app, ID by amo, brought a new take on the social profile, providing an unlimited board for you and your friends to express yourselves on. Our second app, Capture by amo, is the camera you create that’s made just for friends. And completing our early collection of apps for friends is Location by amo. It’s the app that puts your friends on the map — from checking in on your crew to making moves to meetup.

Together, they form the beginning of a new kind of social company. One that exists across multiple apps, but only one you. One with many more ideas to come (soon). We’re going to experiment, build, re-build again, and no doubt get lots wrong along the way. But we hope that what we get right earns its place on your home screen — as a new collection of apps that serve you and your friends above all else.

On amo, your profile, friendships, feed, and settings are shared across the apps. Trying a new one takes no time at all as your info (and your friends!) are already waiting for you. When we have new ideas, we won’t be constrained by an ever-growing tab bar and the four corners of just one app. We’ll make something entirely new and give you the choice on whether to use it or not. Take what you need, ignore what you don’t.

We feel a real responsibility when it comes to creating stuff for you and your friends — and doing so the right way. We believe that the company that survives long term in this space is the one that aligns itself closest with your best interests. So to keep ourselves accountable, we developed some principles that guide what we do.